{"product_id":"built-strength-infinite-series-standing-row-new","title":"BUILT Strength Infinite Series Standing Row (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Infinite Series Standing Row puts you on your feet — engaging the back in a \u003cstrong\u003efull standing pull pattern\u003c\/strong\u003e that recruits stabilizing muscles a seated machine simply can't reach. Multiple chest support adjustment points dial in precise positioning for any torso length, while multi-grip handles shift pulling emphasis across the upper and mid-back without swapping attachments.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eA simple pop-pin adjustment switches the machine between \u003cstrong\u003eunilateral and bilateral rowing\u003c\/strong\u003e — run matched bilateral sets for volume, or isolate a single arm to correct imbalances, all without tools or complex setup. Plate-loaded resistance keeps progression open-ended, and heavy-duty commercial construction holds everything stable under maximal loads rep after rep.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 10px;\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eLatissimus Dorsi\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eRhomboids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTrapezius\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 0;\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eRear Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eBiceps\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eErector Spinae\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"12\" y1=\"3\" x2=\"12\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"21\" x2=\"19\" y2=\"21\"\u003e\u003c\/line\u003e\u003crect x=\"7\" y=\"6\" width=\"10\" height=\"3\" rx=\"1.5\"\u003e\u003c\/rect\u003e\u003crect x=\"8\" y=\"11\" width=\"8\" height=\"3\" rx=\"1.5\"\u003e\u003c\/rect\u003e\u003crect x=\"9\" y=\"16\" width=\"6\" height=\"2.5\" rx=\"1.25\"\u003e\u003c\/rect\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003ePlate-Loaded Resistance\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eOlympic plate compatibility gives you unrestricted loading range — add or strip weight in seconds and program precise overload without the ceiling of a fixed weight stack.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"4\" y1=\"6\" x2=\"14\" y2=\"6\"\u003e\u003c\/line\u003e\u003ccircle cx=\"18\" cy=\"6\" r=\"2\"\u003e\u003c\/circle\u003e\u003cline x1=\"4\" y1=\"12\" x2=\"10\" y2=\"12\"\u003e\u003c\/line\u003e\u003ccircle cx=\"14\" cy=\"12\" r=\"2\"\u003e\u003c\/circle\u003e\u003cline x1=\"4\" y1=\"18\" x2=\"16\" y2=\"18\"\u003e\u003c\/line\u003e\u003ccircle cx=\"20\" cy=\"18\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eMultiple Chest Support Adjustments\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eMultiple chest pad height positions accommodate the full range of user builds — bracing the torso at the correct height to remove lower back involvement and keep every pull strict and targeted on the back musculature.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"4\" y1=\"20\" x2=\"20\" y2=\"20\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"20\" x2=\"4\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"20\" x2=\"18\" y2=\"6\"\u003e\u003c\/line\u003e\u003cpath d=\"M4 13 a9 9 0 0 1 7 -7\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eStanding Pull Pattern\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eUpright rowing mechanics recruit the posterior chain and stabilizers that seated rows leave dormant — building functional pulling strength alongside raw back mass.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cline x1=\"3\" y1=\"9\" x2=\"21\" y2=\"9\"\u003e\u003c\/line\u003e\u003cline x1=\"9\" y1=\"21\" x2=\"9\" y2=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eHeavy-Duty Commercial Frame\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThick-gauge steel construction handles the stress of daily high-frequency commercial use — built to outlast lighter-duty alternatives in the most demanding training environments.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"4\" y1=\"6\" x2=\"20\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"12\" x2=\"20\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"18\" x2=\"20\" y2=\"18\"\u003e\u003c\/line\u003e\u003ccircle cx=\"8\" cy=\"6\" r=\"2\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"16\" cy=\"12\" r=\"2\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"10\" cy=\"18\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eMulti-Grip Handles\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eMultiple hand positions shift pulling emphasis across the upper and mid-back — wide for lat width, neutral for rhomboid and trap thickness, all available on the same machine without swapping attachments.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"4\" y1=\"6\" x2=\"14\" y2=\"6\"\u003e\u003c\/line\u003e\u003ccircle cx=\"18\" cy=\"6\" r=\"2\"\u003e\u003c\/circle\u003e\u003cline x1=\"4\" y1=\"12\" x2=\"20\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"18\" x2=\"14\" y2=\"18\"\u003e\u003c\/line\u003e\u003ccircle cx=\"18\" cy=\"18\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003ePop-Pin Unilateral \/ Bilateral Switch\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA single pop-pin adjustment toggles between bilateral and unilateral rowing — switch to single-arm mode to correct strength imbalances or isolate one side, then back to bilateral for volume work, no tools required.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eCall for Dimensions\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eContact us for full specifications\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eResistance Type\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003ePlate-Loaded\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eOlympic standard sleeve\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eTraining Position\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eStanding\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eFull posterior chain engagement\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFrame\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eSteel\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eHeavy-duty commercial grade\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eInfinite Series\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003ePlatform\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eWide-Base\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eChest support · Multi-grip handles · Pop-pin uni\/bilateral switch\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS — paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Standing Row | Plate Loaded Back Machine\n\nMeta description (max 155 chars):\nPlate-loaded standing row machine for complete back development. Commercial-grade steel, stable platform, and ergonomic handles for lats, traps, and rhomboids.\n\nTags (comma separated):\nstanding row machine, plate loaded row, back training machine, lat machine, commercial gym equipment, BUILT Strength, Infinite Series, rhomboid exercise, trap training, pulling strength, posterior chain, home gym\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Default Title","offer_id":46298411663532,"sku":"FL351","price":1995.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/1754\/1292\/files\/MADETOORDER-2026-01-07T115228.617.png?v=1779411810","url":"https:\/\/builtstrength.com\/products\/built-strength-infinite-series-standing-row-new","provider":"BUILT Strength","version":"1.0","type":"link"}