{"product_id":"built-strength-infinite-series-lat-pullover-new","title":"BUILT Strength Infinite Series Lat Pullover (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Infinite Series Lat Pullover delivers the overhead arc-based pulling stimulus that rows and pulldowns can't replicate — \u003cstrong\u003eloading the lats and lower chest through their full elongated range\u003c\/strong\u003e before driving through to a hard contraction. A rotating grip bar tracks naturally with the movement arc, keeping wrist and elbow alignment correct through every degree of the pullover without locking the joint into a fixed position.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eA \u003cstrong\u003e400 lb selectorized weight stack\u003c\/strong\u003e — one of the largest available on any pullover machine — supports serious progressive loading for experienced strength athletes without reaching a ceiling mid-program. Adjustable-width elbow pads dial in pad spacing to match shoulder width precisely, and an ergonomic back pad braces the torso correctly for any user size. At 982 lb total machine weight, this unit is built to stay planted under maximal loading in the most demanding commercial environments.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 10px;\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eLatissimus Dorsi\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTeres Major\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003ePectoralis Major — Lower\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 0;\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eTriceps — Long Head\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eSerratus Anterior\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eRear Deltoids\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 2l8 4v6c0 5-4 9-8 10-4-1-8-5-8-10V6l8-4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eArc-Based Overhead Pull Path\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe pullover arc loads the lats and lower chest from a fully stretched overhead position — a movement plane that rowing and pulling machines cannot access, driving development through the full muscular length of the lat.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M19.4 15a1.65 1.65 0 0 0 .33 1.82l.06.06a2 2 0 0 1-2.83 2.83l-.06-.06a1.65 1.65 0 0 0-1.82-.33 1.65 1.65 0 0 0-1 1.51V21a2 2 0 0 1-4 0v-.09A1.65 1.65 0 0 0 9 19.4a1.65 1.65 0 0 0-1.82.33l-.06.06a2 2 0 0 1-2.83-2.83l.06-.06A1.65 1.65 0 0 0 4.68 15a1.65 1.65 0 0 0-1.51-1H3a2 2 0 0 1 0-4h.09A1.65 1.65 0 0 0 4.6 9a1.65 1.65 0 0 0-.33-1.82l-.06-.06a2 2 0 0 1 2.83-2.83l.06.06A1.65 1.65 0 0 0 9 4.68a1.65 1.65 0 0 0 1-1.51V3a2 2 0 0 1 4 0v.09a1.65 1.65 0 0 0 1 1.51 1.65 1.65 0 0 0 1.82-.33l.06-.06a2 2 0 0 1 2.83 2.83l-.06.06A1.65 1.65 0 0 0 19.4 9a1.65 1.65 0 0 0 1.51 1H21a2 2 0 0 1 0 4h-.09a1.65 1.65 0 0 0-1.51 1z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eRotating Grip Bar\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe grip bar rotates freely throughout the movement arc — tracking natural wrist and elbow alignment rather than locking the joints into a fixed position, reducing strain and maintaining consistent muscle engagement from overhead to contraction.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"4\" y1=\"6\" x2=\"14\" y2=\"6\"\u003e\u003c\/line\u003e\u003ccircle cx=\"18\" cy=\"6\" r=\"2\"\u003e\u003c\/circle\u003e\u003cline x1=\"4\" y1=\"12\" x2=\"20\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"18\" x2=\"14\" y2=\"18\"\u003e\u003c\/line\u003e\u003ccircle cx=\"18\" cy=\"18\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eAdjustable-Width Elbow Pads\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eElbow pad width adjusts to match each user's shoulder width precisely — positioning the arms correctly at the start of every rep and distributing force evenly across both pads for consistent bilateral lat loading.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"4\" y1=\"6\" x2=\"20\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"12\" x2=\"20\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"18\" x2=\"20\" y2=\"18\"\u003e\u003c\/line\u003e\u003ccircle cx=\"8\" cy=\"6\" r=\"2\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"16\" cy=\"12\" r=\"2\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"10\" cy=\"18\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e400 lb Selectorized Weight Stack\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA 400 lb pin-select stack — among the largest available on any commercial pullover machine — supports serious progressive overload for advanced athletes without reaching a resistance ceiling mid-program.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"5\" y=\"11\" width=\"14\" height=\"8\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline x1=\"8\" y1=\"19\" x2=\"8\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"16\" y1=\"19\" x2=\"16\" y2=\"21\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eErgonomic Back Pad\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA contoured back pad braces the torso in the correct starting position for any user size — maintaining spinal support and proper shoulder positioning throughout the full overhead arc.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e64\" × 61\" × 67\"\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e1626 × 1549 × 1702 mm\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eTotal Machine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e982 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e445 kg\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eWeight Stack\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e400 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e181 kg · Pin-select selectorized\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eResistance Type\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eSelectorized\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e400 lb integrated stack\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eInfinite Series\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eGrip Bar\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eRotating\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eNatural wrist \u0026amp; elbow arc tracking\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS — paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Lat Pullover | 400 lb Selectorized\n\nMeta description (max 155 chars):\nSelectorized lat pullover with 400 lb stack, rotating grip bar, adjustable elbow pads, and ergonomic back pad. Commercial overhead arc lat machine. 982 lb unit.\n\nTags (comma separated):\nlat pullover machine, selectorized lat pullover, overhead lat machine, 400lb weight stack, commercial lat machine, BUILT Strength, Infinite Series, rotating grip pullover, adjustable elbow pad machine, teres major machine, serratus anterior, heavy selectorized machine\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Default Title","offer_id":46298412220588,"sku":"ASN568-B","price":3495.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/1754\/1292\/files\/WhatsAppImage2026-01-02at11.15.23AM.jpg?v=1779411830","url":"https:\/\/builtstrength.com\/products\/built-strength-infinite-series-lat-pullover-new","provider":"BUILT Strength","version":"1.0","type":"link"}