{"product_id":"built-strength-infinite-series-deep-seated-row-new","title":"BUILT Strength Infinite Series Deep Seated Row (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Infinite Series Deep Seated Row puts the back under load from a \u003cstrong\u003edeeply supported seated position\u003c\/strong\u003e — chest pad and seat height both adjust independently to brace the torso exactly where each user needs it, removing lower back compensation and driving load directly into the lats, rhomboids, and traps. Multi-grip handles shift pulling emphasis across the full posterior chain without swapping attachments.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eA pop-pin adjustment switches instantly between \u003cstrong\u003ebilateral and unilateral rowing\u003c\/strong\u003e — match both arms for volume work, or isolate one side to correct imbalances with single-arm sets. Plate-loaded resistance keeps progression uncapped, and smooth leverage mechanics deliver consistent tension through the full pulling arc, set after set, in any commercial environment.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 10px;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eLatissimus Dorsi\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eRhomboids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTrapezius\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 0;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eRear Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eBiceps\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eCore\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"8\" width=\"14\" y=\"11\" x=\"5\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline y2=\"21\" x2=\"8\" y1=\"19\" x1=\"8\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"16\" y1=\"19\" x1=\"16\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eMultiple Seat Height \u0026amp; Chest Support Adjustments\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eBoth seat height and chest pad position adjust independently — locking the torso in the correct pulling alignment for any user size and keeping lower back involvement out of the movement from the first rep to the last.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"6\" x2=\"20\" y1=\"6\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"12\" x2=\"20\" y1=\"12\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"20\" y1=\"18\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"6\" cx=\"8\"\u003e\u003c\/circle\u003e\u003ccircle r=\"2\" cy=\"12\" cx=\"16\"\u003e\u003c\/circle\u003e\u003ccircle r=\"2\" cy=\"18\" cx=\"10\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eMulti-Grip Handles\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eMultiple hand positions shift pulling emphasis across the upper and mid-back — wide for lat width, neutral for rhomboid and trap thickness, all without changing attachments or leaving the machine between sets.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"6\" x2=\"14\" y1=\"6\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"6\" cx=\"18\"\u003e\u003c\/circle\u003e\u003cline y2=\"12\" x2=\"20\" y1=\"12\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"14\" y1=\"18\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"18\" cx=\"18\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003ePop-Pin Unilateral \/ Bilateral Switch\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA single pop-pin toggles between bilateral and unilateral rowing instantly — no tools, no setup time. Isolate one arm to target a lagging side, or switch back to bilateral for full-volume back training within the same session.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"21\" x2=\"12\" y1=\"3\" x1=\"12\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"19\" y1=\"21\" x1=\"5\"\u003e\u003c\/line\u003e\u003crect rx=\"1.5\" height=\"3\" width=\"10\" y=\"6\" x=\"7\"\u003e\u003c\/rect\u003e\u003crect rx=\"1.5\" height=\"3\" width=\"8\" y=\"11\" x=\"8\"\u003e\u003c\/rect\u003e\u003crect rx=\"1.25\" height=\"2.5\" width=\"6\" y=\"16\" x=\"9\"\u003e\u003c\/rect\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003ePlate-Loaded Resistance\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eOlympic plate compatibility gives unrestricted loading range — add or strip weight in precise increments to match exactly where your back programming demands, with no fixed stack ceiling.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"18\" width=\"18\" y=\"3\" x=\"3\"\u003e\u003c\/rect\u003e\u003cline y2=\"9\" x2=\"21\" y1=\"9\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"9\" x2=\"9\" y1=\"21\" x1=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eHeavy-Duty Commercial Frame\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eBuilt for daily high-frequency commercial use — stable under heavy bilateral and unilateral loads, engineered to handle years of serious back training without flex, rattle, or frame fatigue.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eCall for Dimensions\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eContact us for full specifications\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eResistance Type\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003ePlate-Loaded\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eOlympic standard sleeve\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eRowing Mode\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eBilateral \u0026amp; Unilateral\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003ePop-pin switch · No tools required\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eInfinite Series\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eAdjustability\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eSeat Height · Chest Support · Multi-Grip\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eMultiple seat positions · Adjustable chest pad · Multi-grip handles · Pop-pin uni\/bilateral\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS — paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Deep Seated Row | Plate Loaded Machine\n\nMeta description (max 155 chars):\nPlate-loaded deep seated row with adjustable seat, chest support, multi-grip handles, and pop-pin uni\/bilateral switch. Commercial back machine for all builds.\n\nTags (comma separated):\ndeep seated row machine, plate loaded seated row, adjustable seated row, unilateral seated row, back training machine, BUILT Strength, Infinite Series, multi-grip row, chest support row, commercial back machine, bilateral row machine, home gym row machine\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Default Title","offer_id":46298411696300,"sku":"FL304-Pro","price":3495.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/1754\/1292\/files\/MADETOORDER-2026-01-07T114538.016.png?v=1779411812","url":"https:\/\/builtstrength.com\/products\/built-strength-infinite-series-deep-seated-row-new","provider":"BUILT Strength","version":"1.0","type":"link"}