{"product_id":"built-strength-foundation-series-half-rack-deadlift-platform-new","title":"BUILT Strength Foundation Series Half Rack \u0026 Deadlift Platform (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Foundation Series Half Rack \u0026amp; Deadlift Platform combines two essential strength training stations into \u003cstrong\u003eone consolidated, commercial-grade unit\u003c\/strong\u003e. The half rack handles squats, presses, and rack pulls with adjustable J-cups and safety bars, while the integrated deadlift platform delivers a firm, stable pull surface — all within a single footprint that keeps the training floor organized and efficient.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eFour band pegs built into the platform enable accommodating resistance on pulls and presses, \u003cstrong\u003ebuilding speed and power through the full range of motion\u003c\/strong\u003e. A pull-up bar extends upper-body training beyond the barbell, and eight integrated weight horns keep plates on the rack and off the floor. At 637 lb, this unit is built for the sustained demands of collegiate weight rooms, performance centers, and high-traffic commercial gyms.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"4\" y1=\"6\" x2=\"20\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"12\" x2=\"14\" y2=\"12\"\u003e\u003c\/line\u003e\u003ccircle cx=\"18\" cy=\"12\" r=\"2\"\u003e\u003c\/circle\u003e\u003cline x1=\"4\" y1=\"18\" x2=\"20\" y2=\"18\"\u003e\u003c\/line\u003e\u003ccircle cx=\"10\" cy=\"6\" r=\"2\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"8\" cy=\"18\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eAdjustable J-Cups \u0026amp; Safety Bars\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eBoth J-cups and safety bars adjust across multiple height positions — setting up precisely for squats, bench press, overhead press, and rack pulls to accommodate any athlete and any lift.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"3\" y=\"14\" width=\"18\" height=\"7\" rx=\"1\"\u003e\u003c\/rect\u003e\u003crect x=\"7\" y=\"9\" width=\"10\" height=\"5\" rx=\"1\"\u003e\u003c\/rect\u003e\u003cline x1=\"12\" y1=\"3\" x2=\"12\" y2=\"9\"\u003e\u003c\/line\u003e\u003cline x1=\"9\" y1=\"6\" x2=\"12\" y2=\"3\"\u003e\u003c\/line\u003e\u003cline x1=\"15\" y1=\"6\" x2=\"12\" y2=\"3\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eIntegrated Deadlift Platform\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA built-in lifting surface provides firm, stable footing for heavy pulls — protecting the underlying floor from bar drops and delivering consistent foot traction for maximum power transfer off the ground.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"7\" x2=\"19\" y2=\"7\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eIntegrated Pull-Up Bar\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA built-in pull-up bar expands upper-body training beyond the barbell — pull-ups, chin-ups, and hanging core work all available on the same station without additional equipment or floor space.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M18 8h1a4 4 0 0 1 0 8h-1\"\u003e\u003c\/path\u003e\u003cpath d=\"M2 8h16v9a4 4 0 0 1-4 4H6a4 4 0 0 1-4-4V8z\"\u003e\u003c\/path\u003e\u003cline x1=\"6\" y1=\"1\" x2=\"6\" y2=\"4\"\u003e\u003c\/line\u003e\u003cline x1=\"10\" y1=\"1\" x2=\"10\" y2=\"4\"\u003e\u003c\/line\u003e\u003cline x1=\"14\" y1=\"1\" x2=\"14\" y2=\"4\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eFour Band Pegs for Accommodating Resistance\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003ePlatform-integrated band anchor points let athletes loop resistance bands directly to the unit — adding ascending tension to deadlifts, squats, and presses to develop speed and power through the lockout.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"21\" x2=\"19\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"7\" y1=\"8\" x2=\"12\" y2=\"4\"\u003e\u003c\/line\u003e\u003cline x1=\"17\" y1=\"8\" x2=\"12\" y2=\"4\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eEight Integrated Weight Horns\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eEight on-unit plate horns keep the surrounding floor clear and plates organized by size — quick loading changes between sets without leaving the station or hunting across the gym floor.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (W × D × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e67\" × 70\" × 93\"\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e1702 × 1778 × 2362 mm\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e637 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e289 kg\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eWeight Horns\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e8 Horns\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eIntegrated on-unit plate storage\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eFoundation Series\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eIncluded Attachments\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eJ-Cups · Safety Bars · Band Pegs · Pull-Up Bar\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eAdjustable J-cups · Adjustable safety bars · 4 band pegs · Integrated pull-up bar\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS — paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Half Rack \u0026 Deadlift Platform Combo\n\nMeta description (max 155 chars):\nCommercial half rack with integrated deadlift platform, J-cups, safety bars, pull-up bar, 4 band pegs, and 8 plate horns. Built for heavy-use strength facilities.\n\nTags (comma separated):\nhalf rack with platform, deadlift platform rack combo, power rack platform, commercial half rack, squat rack deadlift platform, BUILT Strength, Foundation Series, band peg rack, collegiate weight room, strength training combo, powerlifting rack, pull-up bar rack\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Default Title","offer_id":46298410778796,"sku":"BS-HR-DL","price":2395.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/1754\/1292\/files\/12_deac602a-6c83-4d20-b551-e4ff4477373a.png?v=1779411798","url":"https:\/\/builtstrength.com\/products\/built-strength-foundation-series-half-rack-deadlift-platform-new","provider":"BUILT Strength","version":"1.0","type":"link"}