{"product_id":"built-strength-foundation-series-deadlift-platform-new","title":"BUILT Strength Foundation Series Deadlift Platform (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Foundation Series Deadlift Platform gives serious pullers a \u003cstrong\u003ededicated, purpose-built surface that protects the floor, the bar, and the lift\u003c\/strong\u003e. A solid wood center section delivers firm, consistent foot traction for maximum power transfer off the ground — no give, no shift, just a stable base for every rep from warm-up to max effort.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eThick rubber matting on both sides absorbs the impact of loaded bar drops and \u003cstrong\u003esignificantly reduces noise transmission\u003c\/strong\u003e into the surrounding floor — keeping the platform functional in shared commercial environments where noise management matters. Four integrated band pegs let athletes add accommodating resistance directly from the platform, increasing tension through the pull for speed and power development.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"3\" y=\"14\" width=\"18\" height=\"7\" rx=\"1\"\u003e\u003c\/rect\u003e\u003crect x=\"7\" y=\"9\" width=\"10\" height=\"5\" rx=\"1\"\u003e\u003c\/rect\u003e\u003cline x1=\"12\" y1=\"3\" x2=\"12\" y2=\"9\"\u003e\u003c\/line\u003e\u003cline x1=\"9\" y1=\"6\" x2=\"12\" y2=\"3\"\u003e\u003c\/line\u003e\u003cline x1=\"15\" y1=\"6\" x2=\"12\" y2=\"3\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eSolid Wood Center Platform\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA firm wood standing surface delivers consistent, non-compressible foot contact — maximizing power transfer off the ground and keeping stance position stable throughout the entire pull.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 2l8 4v6c0 5-4 9-8 10-4-1-8-5-8-10V6l8-4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eThick Rubber Side Matting\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eRubber matting flanks both sides of the wood surface — absorbing the impact of loaded bar drops, protecting underlying flooring, and dampening noise in high-traffic commercial training environments.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M18 8h1a4 4 0 0 1 0 8h-1\"\u003e\u003c\/path\u003e\u003cpath d=\"M2 8h16v9a4 4 0 0 1-4 4H6a4 4 0 0 1-4-4V8z\"\u003e\u003c\/path\u003e\u003cline x1=\"6\" y1=\"1\" x2=\"6\" y2=\"4\"\u003e\u003c\/line\u003e\u003cline x1=\"10\" y1=\"1\" x2=\"10\" y2=\"4\"\u003e\u003c\/line\u003e\u003cline x1=\"14\" y1=\"1\" x2=\"14\" y2=\"4\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eFour Integrated Band Pegs\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eOn-platform band anchor points let athletes loop resistance bands directly to the platform — adding accommodating resistance to deadlifts and pulls to build speed and power through the full range of motion.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cline x1=\"3\" y1=\"9\" x2=\"21\" y2=\"9\"\u003e\u003c\/line\u003e\u003cline x1=\"9\" y1=\"21\" x2=\"9\" y2=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eCommercial-Grade Construction\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eBuilt for the repeated stress of heavy pulls and bar drops in high-frequency commercial use — durable materials and a clean, functional design that holds up in performance gyms and collegiate weight rooms alike.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e95\" × 47\" × 10\"\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e2413 × 1194 × 254 mm\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003ePlatform Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e150 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e68 kg\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eBand Pegs\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e4 Pegs\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eIntegrated · Accommodating resistance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eFoundation Series\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eSurface Materials\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eWood Center · Rubber Sides\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eSolid wood standing platform · Thick rubber impact matting on both sides\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS — paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Deadlift Platform | Commercial Grade\n\nMeta description (max 155 chars):\nCommercial deadlift platform with solid wood center, rubber side matting, and 4 band pegs. Noise-reducing, floor-protecting surface for heavy pulls and banded training.\n\nTags (comma separated):\ndeadlift platform, lifting platform, commercial deadlift platform, weightlifting platform, rubber platform, band peg platform, BUILT Strength, Foundation Series, strength floor, barbell platform, powerlifting platform, noise reducing platform\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Default Title","offer_id":46298410582188,"sku":"BS-DL-PLT","price":899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/1754\/1292\/files\/Untitleddesign_28.png?v=1779411793","url":"https:\/\/builtstrength.com\/products\/built-strength-foundation-series-deadlift-platform-new","provider":"BUILT Strength","version":"1.0","type":"link"}